Gary started Motzify because people were being sold complex and costly eCommerce marketing solutions for little or no benefit. Most business owners are time-poor and having ongoing marketing campaigns with no effort on the part of the eCommerce store owner was something that many of Gary’s existing clients responded very favourably to.
As a MailChimp partner and leading MailChimp trainer Gary decided to focus on three benefits for his Motzify clients:
- Customer acquisition
- Customer retention
- Increase in customer lifetime value (CLV)
Acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one (HBR). Gary decided to focus on reducing the cost of customer acquisition for his clients then retaining those customers which leads to an increase in CLV.
We aim to be the leading eCommerce ‘set and forget’ automation marketing providers. We deliver increased customer numbers and sales for you.